Come on, admit it. I'm sure you've had one of those moments where you start stalking this one person, before proceeding on to his/her friends, family, partner, pets.. Oh, you know the drill. But, what if the tables are turned around? Well, today let's talk about all things big data - aka your biggest stalker. Source As scary as it sounds, but big …

Continue reading Big Data: Your Biggest Stalker

Due to the rapid pace of digitization, 64% of the 195 million smartphone users today are employing mobile wallets that boast convenience and ease of usage - where they can simply scan and go with the use of technologies such as NFC. Source However, as more consumers face the issues of reward programs and negative …

Continue reading Mobile Wallets: An Emerging Marketing Platform

In today's digital age, the influx of viral content circulating the web would be no surprise for internet users like you and I. Think ALS Ice Bucket Challenge, The White/Gold or Blue/Black Dress or the PPAP Song - don’t these names ring a bell in your heads? I'm sure they do! Now, the question is, what exactly …

Continue reading Going Viral: The Road to Success