Influencer marketing is booming, where it is expected to witness an exponential rise in market growth to a whopping $2.4B this year. According to an estimation by Mediakix, brands would have spent $5-$10 billion/year by 2020 on influencer campaigns. Source With the rise of its popularity and intense competition, there is often an unspoken pressure …
Continue reading Follower Fraud: A Rising Issue of Influencer Marketing
Given the fast-paced, customer-focused environment that we now operate in, every business seeks to implement a well-thought IMC strategy, for it is undeniably crucial for the company's development, growth and reputation as a whole. But what are IMCs? IMCs help businesses to communicate messages about their service/product through a range of marketing channels which are …
Believe it or not, but companies are often stuck in a whirlpool on whether they should use SEO or PPC to boost their brand results. If you do a casual search on the web, you would realise that these two search strategies have always sparked debate on which is considered better or both can be …
Come on, admit it. I'm sure you've had one of those moments where you start stalking this one person, before proceeding on to his/her friends, family, partner, pets.. Oh, you know the drill. But, what if the tables are turned around? Well, today let's talk about all things big data - aka your biggest stalker. Source As scary as it sounds, but big …
Due to the rapid pace of digitization, 64% of the 195 million smartphone users today are employing mobile wallets that boast convenience and ease of usage - where they can simply scan and go with the use of technologies such as NFC. Source However, as more consumers face the issues of reward programs and negative …
Continue reading Mobile Wallets: An Emerging Marketing Platform
In today's digital age, the influx of viral content circulating the web would be no surprise for internet users like you and I. Think ALS Ice Bucket Challenge, The White/Gold or Blue/Black Dress or the PPAP Song - don’t these names ring a bell in your heads? I'm sure they do! Now, the question is, what exactly …
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